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G-SHOCK is the official tour partner of Dardan and has released a limited edition in Dardan’s design
Store: https://www.casio.com/de/watches/gshock/product.GA-2100MD23-1A2/
Norderstedt, February 01, 2023 – Continuing a series of innovative and unique collaborations, G-SHOCK today releases its latest model, this time developed in collaboration with 25-year-old hit rapper Dardan. It represents the coming together of two hip-hop icons, which makes this partnership very special.
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As an official partner of the long-awaited Mr. Dardy Tour 2023, which will kick off on February 2 with a first concert in Hamburg, G-SHOCK launches the new GA-2100MD23 – a limited edition of 400 pieces, which was designed by him in the exclusive Dardan look.
Casio G-SHOCK x MISTER DARDY GA-2100MD23 Dardan
In addition to his trendy and stylish clothing style, Dardan was one of the most streamed artists on Spotify in 2022 and has recorded a total of 1.5 billion streams there to date. Together with his fiancée Hava, who is also a successful artist in the scene, he is among the current pinnacle of German hip-hop heaven, making him the perfect collaboration partner for G-SHOCK – a brand that has already been known for its presence in the midst of this subculture for many years.
He is what we call “Built Different”. As part of the G-SHOCK x Dardan collab, Dardan was able to exclusively design his own strictly limited watch for the first time and brings exactly this spirit: The “Mister Dardy” print on the blue camouflage pattern represents his message to be brave, believe in yourself and just not conform.
Based on the iconic GA-B2100 watches, this model also impresses with its combination of digital and analog displays, as well as its particularly flat profile and striking octagonal design. For the unique Dardan look, the watch has been given a distinctive camouflage pattern in various complementary shades of blue, with the hands, as well as the day of the week hand and hour markers, standing out from the deep black of the bezel and dial in matching blue. The loop has also been customized in the same style with the rapper’s second stage name, “MISTER DARDY,” which is also part of his current tour title. As an added highlight, the watch comes in special packaging in the same iconic camouflage pattern and specially designed “MISTER DARDY Tour” imprint.
Casio G-SHOCK x MISTER DARDY GA-2100MD23 Dardan
About the inspiring collaboration with G-SHOCK Dardan himself says: “Since my childhood I find G-SHOCK very nice, so when the request came, I did not have to think long and we immediately started with the creative process. Besides music, fashion is also a very big passion of mine, so it was especially important for me to get involved in the design process. With a minimalist design, I want to stay true to myself, but still set certain accents with the blue camouflage to also offer my fans an authentic watch model.
This collaboration with G-SHOCK represents an extension of my creativity – I’m very happy with the result.” The G-SHOCK x MISTER DARDY watch features include:
● Shock resistant
● Water resistant up to 20 bar
● Stop function
● Alarm + countdown timer
● Automatic calendar
Die GA-2100MD23 ist ab dem 25. Februar 2023 zu einer UVP von 139,00 EUR exklusiv über https://www.casio.com/de/watches/gshock/product.GA-2100MD23-1A2/, sowie im Hamburger Brand Store, erhältlich.
About Dardan – MISTER DARDY
Rapper Dardan, also called Mr. Dardy, shows what ambition, courage and belief in oneself can achieve: As a boy of Kosovo Albanian origin, he grows up in a tense block in the Zuffenhausen district of Stuttgart, does not always have it easy . But he feels the urge for more. Always with the goal in mind to create something that will last, he begins to trust in himself and his creative talent. Meanwhile, he is known beyond Germany’s rap scene, is recognized on the street, tours sold-out halls and flies around the world for his music videos.
He has left his financial worries of days gone by behind him and is a big step closer to his goal. He has come a long way and is a role model for many young people. But Dardan has remained grounded, saying about himself that he “is still the same boy” – even though everything around him is changing.
About G-SHOCK
G-SHOCK was born from the idea and desire to create an indestructible watch. CASIO’s engineers followed the “Triple 10” concept, which included the watch being able to withstand a 10-meter fall, withstand 10 bars of water pressure, and last 10 years on a single battery.
